【這個碩士為媒體產品經理量身定做】
西北大學媒體創新與創業碩士（這個系超適合PM的，如果當年有這個系我就唸了，可惜它去年才開！）
西北大學麥迪爾新聞暨整合行銷傳播學院教授說Rich Gordon說，去年才成立的一年制媒體創新與創業碩士所招收的學生普遍有這樣的特質：他們想要為這個世界做一些有意義的事，對世界有影響力，而且他們相信說一個好故事的力量。我們收的學生相信人們因為資訊而有更好的生活，（與傳統記者不同的是，）我們的學生有興趣的是在媒體的產品開發上，而不是媒體的內容上。
最近的畢業生說，「新聞媒體產業是告別傳統邁入新紀元的時候，新聞媒體人有說故事的能力，而我在這學的是如何說一個可以鼓舞啟發團隊的故事，把自己的願景描述給其他人，學著在新紀元用新科技與新社群媒體，還有了解我的讀者所要的：為什麼他們來看我的內容？我要如何留住他們？」
Rich Gordon教授說，這個碩士其中最有趣的地方之一是，第二個學期學生會到舊金山校區上課，上三堂課：(1) 數位媒體產品（與內容） (2)經營管理媒體與科技 (3) 程式語言軟體工程，他們會實做一個網站或手機應用程式 。（阿雅編譯：好的內容＋有商機能賺錢＋好用的平台）
教授說，不只上課，每週還有兩天學生會到矽谷科技公司實習，體驗真正的業界媒體產品開發過程。
學生說，「歷史上，人們總是西拓發現新世界與自我創新（意指美國人先到東岸才西拓），而現代的版本，這個西方就是矽谷。世界各國的菁英到這裡開發科技，革新世界。現在西北大學在舊金山有校區，我們在創新的最前線，這真是太令人興奮了！而且有實做課程與理論課程結合也很重要，因為我們可以立刻應用學校學的在業界裡。」
第三四學期學生會回到芝加哥，做長達半年的創業實做課，學生會分組，每組五到六個人，會有其他學院的學生加入，包括新聞學院的擅長內容策略的學生，未來當工程師的電腦科學系學生，商學院或整合行銷傳播系的學生，還有設計師。就像是真的新創公司一樣，學生要自己做出一個科技媒體平台。（阿雅聽說很適合已經有創業點子的人去，因為學校等於免費給你半年時間資源顧問把你的點子做出來。）
教授Mary Lou Sun說，「過去幾年， 我看到麥迪兒學院不斷把科技與創業放進新的課程裡。這個新成立在舊金山的校區更是適合媒體科技與創業。附近都是一流的科技公司，我們的學生可以和這些公司有地緣互動，公司也可以把我們的學生當成資源。我很興奮能教這門課，我們的學生都很興奮這樣的合作，對企業來說，能和這樣前衛的學校合作也是很好的。這樣的機會實在太棒了，我很開心看到麥迪爾學院是帶領這個模式的先驅。」
一年的碩士一年開兩次課：夏天及秋天。夏季開課的班12/1申請截止，秋季開課的班1/15申請截止，還有時間，不要錯過了！
偷偷告訴你面試官的電子信箱，有問題可以直接問她喔！
Melissa Sersland, Assistant Director of Graduate Admissions and Financial Aid
[email protected]
http://www.medill.northwestern.edu/journalism/graduate-journalism/specializations/media-innovation-and-entrepreneurship/index.html
【A Master Degree specialized for Product Managers in Media: Northwestern University's Media Innovation and Entrepreneurship】
The way I think about this specialization is that it is for students who have the characteristics we've always look for - that have the motivations that journalism students have always had, which is they want to do something good in the world they have an impact on they believe in the power of a great story.
They believed in the importance of people being informed incoming information to live their lives, but they're interested in what I would call the product level rather than the story level of media.
What they're going to learn is how to build, launch, lead, manage media products broadly defined.
“I think journalism in general is a new place where it's not so traditional anymore. I think it's time to kind of push into a new arena. I think journalism has a capability because at the root of it is all about story-telling. If you can tell the story a kind of galvanized the team and you can leave them with your vision. I (am) just learning what it takes to be efficient in the 21st century with the new technology coming out social media. Understand your audience and what they wanted to. What brought them come to your site in the first place? Then (I am just learning) how you can keep them there longer?
One of the most interesting and coolest aspects of me Innovation and Entrepreneurship specialization is the second quarter program which is based in our new offices in San Francisco. While they're there they will be taking three classroom courses – (1) designing media product (2) business of media and tech and (3) hands-on software engineering class where they are actually building Mobile web-applications.
In addition to the media classes, there is a two-day-a-week internship - what we call it practical class. Every one of these students will spend two days working at a Bay Area media or technology company; working in a role where they get exposed to some aspect of the media product development process.
Throughout history people have always come out west to re-discover themselves to reinvent themselves, and now we have a modern-day version of that which is Silicon Valley. People come from all over the world to start companies here to build technologies that are revolutionary and that are changing the world every day. With Northwestern having a location in San Francisco, we are at the forefront of all of that Innovation, and that is really exciting. Having the practicum blended with the classes is incredibly important because we are taking what we're learning in the classes and then executing it on the job.
Third and fourth quarters the center piece of your experience is the new venture web and media class, which is really an amazing and highly unusual academic class. Is a 6-month real-world startup experience where our students are going to be on teams of five or six students - at least two who are from computer science so they can build technology for their company. Typically, there's also a student from the business school or from the Medill IMC program who are business expert. Often there is a designer. Pretty much how a real world entrepreneur would start.
Innovation program sort of melted three different disciplines together - you have kind of the MBA discipline of how does the business side work; and then you have the engineering discipline of how does everything in the background work, how did the apps work, how do we create media products and actually be able to code them scale them; and then you also have a journalism component which is how do we write successfully, put together a story and tell a story in the right flow.
Over the years I've always been excited to see how Medill embraces technology and entrepreneurship and the curriculum. The new location in San Francisco is perfect for the specialization with technology and entrepreneurship in media. It's surrounded by technology companies. This means that our students get to access some really amazing companies and these companies get to access our students. I am so excited to be teaching in the specialization. It's going to be exciting for the students and it's going to be exciting for San Francisco technology companies there being part of something that’s pioneering. Is just a tremendous opportunity and I'm so excited that it's Medill leading the way on this.
Program starts in summer (deadline 12/1) and fall (deadline 1/15.) Don't miss the chance to apply for this great program!
http://www.medill.northwestern.edu/journalism/graduate-journalism/specializations/media-innovation-and-entrepreneurship/index.html
Medill - Northwestern University Northwestern University Rich Gordon #NorthwesternUniversity #Media #Innovation #Entrepreneurship ＃媒體 ＃創新 ＃創業 ＃西北大學 ＃產品經理 ＃productmanager #ProductManagement #PM #SiliconValley #Chicago #WildCat
